Amid Brick-and-Mortar Travails, a Tipping Point for Amazon in Apparel

"The outlook for physical retailers is grim, the sector roiled by store closings, layoffs and bankruptcies. This year, Amazon will surpass Macy’s, which last year announced it would shut 100 stores, to become the largest seller of apparel in America, by several analysts’ estimates.

"It is looking at ways to keep expanding, too. Amazon is exploring the possibility of selling custom-fit clothing, tailored to the more precise measurements of customers, and it has considered acquiring clothing manufacturers to further expand its presence in the category.

"If there are tipping points in retail — moments when shopping behavior swings decisively in one direction — there’s a strong case to be made that apparel is reaching one now, with broad implications for jobs, malls and shopping districts."

There's been a lot of talk about the demise of retail lately, for good reason. Online shopping has already had dramatic effects—think Circuit City for electronics, Borders for books, the list could go on.

Amazon's not about to back down either. I can't help but imagine the possibilities of their patented custom-fit clothing process combined with the Echo Look of a few years from now.

Read on The New York Times

For more on this general topic. Check out this episode of The Information: Modest Conversations.

Header image from nytimes.com.